한국어 Free audit
Korea Market Entry

Winning Korea starts with
measuring it correctly.

We study failure.

Naver and Kakao own the funnel here, and neither reports the way Google does.
We rebuild measurement first, then buy media.

2019Founded8th year
₩20B+Media managedsince 2019
200+Client partners5+ yr average tenure
CertifiedKorea Technology Finance Corp.venture since 2019
Why Korea Is Different

Your global playbook
stops at the border.

Teams arrive with a stack that works everywhere else and find the numbers stop making sense. These are the four reasons it happens.

01

Search is not Google

Naver holds the majority of Korean search intent, and its ad products, review surfaces and blog ecosystem behave nothing like Google Ads. A campaign that skips Naver skips the moment people decide.

02

Messaging is the second funnel

KakaoTalk is where Korean consumers actually talk, share and re-engage. Retention plays that rely on email underperform here.

03

Attribution breaks quietly

Domestic platforms use different conversion windows and pass back less data than you are used to. Reports look fine while the underlying numbers drift apart.

04

Approval rules are strict

Medical, financial, education and cosmetics categories face review before anything runs. Creative built abroad is frequently rejected on the first pass.

What We Do

Measurement first.
Media second.

01

Measurement & Tracking

GA4 and GTM rebuilt for Korean traffic. Server-side tracking, cross-domain sessions, and reconciliation between Naver, Kakao and GA.

02

Performance Media

Naver, Kakao, Google, YouTube, Meta, TikTok and Karrot. We do not add channels. We decide which ones to keep.

03

Creative & Localisation

Korean-market creative built to pass review the first time. Not translation — copy and design made for the platform it runs on.

04

Search & AI Visibility

Technical SEO plus Naver AI Briefing and Google AI Overview readiness. Ranking and being cited are now two different problems.

05

Reporting & Handover

One dashboard across every channel, with documentation. The goal is that your team can run it without us.

Media

We operate the accounts
ourselves.

Officially authorised reseller for Naver Search Ads. Every platform below is run in-house, and any digital medium a client needs is covered.

Naver
Kakao
Google
YouTube
Meta
TikTok
당근Karrot

Platform names and marks are trademarks of their respective owners. This indicates the media we operate, and does not imply a partnership tier beyond Naver Search Ads.

Why GI

Stated plainly,
and verifiable.

Client performance figures stay confidential under contract. What follows can be checked from outside.

01

Competing agencies learn from us

Opener, DP Hub, Search M, Fungtai Korea and Triple HM have sent staff to our Google Analytics training. Rivals attending your class is not something a tagline can buy.

02

Government-recognised instructor

Certified instructor under Korea's National Competency Standards (Ministry of Employment and Labor). Teaches on national K-Digital Training and K-Move programmes.

03

Universities hand us the lectern

Hankuk University of Foreign Studies, Sookmyung Women's University, Dongduk Women's University, Seokyeong University and Sungkyul University.

04

Earned, not bought

A university admissions campaign we produced spread on its own through Korean online communities. Reach can be purchased. Sharing cannot.

What isn't working
right now?

Tell us what is going wrong rather than what is going well.
We start from the cause.